Al Islami supports Middle East’s first Sustainable Living Expo

Press release

Published June 23rd, 2011 - 06:34 GMT

Epic car powered with solar energy

Supporting the ecological lifestyle, Al Islami Foods, the award winning halal food producer in the Middle East, today announced its strong support to EPIC: The Sustainable Living Expo Dubai, the first Middle East edition of the Canada-based Epic show, which will run from June 22 to June 24, 2011 at The Dubai Mall.

With the sponsorship of a 100 volunteers to the show, Al Islami aims to raise awareness about eco-wise society.

In partnership with SS Lootah International, GLOBE Events, a Vancouver-based NGO, is proud to bring EPIC: The Sustainable Living Expo to Dubai. EPIC Dubai will be the Middle East's first sustainable lifestyle consumer show, bringing together thousands of savvy shoppers and greener businesses for an action-packed sustainable shopping extravaganza.

The UAE has taken many serious initiatives to raise awareness about environmental issues. The Environment Agency - Abu Dhabi (EAD) is proactive to preserve countries natural heritage, protect our future, advises the government on environmental policy. It works to create sustainable communities, and protect and conserve wildlife and natural resources.

Epic, short for Eco-wise, Progressive and Intelligent Consumers, will feature mainly eight exhibitor categories from fashion and accessories, food and beverages, leisure and travel to home and garden and transportation in addition to dedicated displays of business, technology, government programs.

‘Sustainable Living’ is defined as a lifestyle that attempts to reduce society's use of the Earth's natural resources. Practitioners of sustainable living often attempt to reduce their carbon footprint by altering methods of transportation, energy consumption and diet. Sustainable living aims to lead lifestyle which is in natural balance and respectful of humanity's symbiotic relationship with the Earth's natural ecology. The modern sustainable living is shifting to a renewable energy-based and recycle economy.

Background Information

Al Islami Foods

Established as "Co-Op Islami" in 1981 to cater to the growing demand for halal food in the Arab world, Al Islami Foods was formed as a result of the long relentless efforts commenced in the early seventies when Hajj Saeed Bin Ahmad Lootah instituted Dubai Co-operative Society.

Starting with its successful frozen chicken product line, Co-Op Islami further expanded its operations to include processed meat.

In 1991, Dubai Co-operative Society's efforts were culminated by establishing its "Co-Op Islami" meat processing plant in Jebel Ali Free Zone. This plant is considered a recognizable breakthrough as it became the highly active producer of a variety of food products under the name "Co-Op Islami".

In 2006, Co-Op Islami was re-launched as "Al Islami" in an effort to propel the company to new heights of success. Now, Al Islami products are considered as a quality benchmark trusted by consumers across the UAE and the GCC, and this has made it one of the best and most preferred brands in the region.