Al Khayyat Investments opens second Superdry store at Mirdif City Center

Press release
Published May 29th, 2011 - 12:42 GMT
New Superdry store at Mirdif City Centre
New Superdry store at Mirdif City Centre

Al Khayyat Investments, a leading Dubai holding company that represents more than 200 top international brands, has opened a new Superdry store in Mirdif City Centre, its second in Dubai.

Clive Stanley, Retail CEO of Al Khayyat Investments, said: “The opening of this store in Mirdif City Centre demonstrates the trust that Superdry enjoys in the UAE market. The brand has witnessed a huge surge in demand in less than a year after signing the franchise agreement with SuperGroup Plc, owner of the Superdry brand.”

He  added: “We are proud to say that the store at Mirdif City Centre is on par with the company’s distinguished stores in Europe and USA, which are marked by a unique interior design of rustic finish achieved using real bricks, iron beams and concrete and natural oak.”

Superdry is a global brand patronised by many leading celebrities, including David Beckham, Leonardo DiCaprio, Zac Efron, Kate Winslet and Shakira, to name a few. The brand is very popular among youth in the UAE.

Al Khayyat Investments is a Dubai-based family-owned holding company with diverse industry interests.

Stanley added: “Superdry is a popular brand in Europe and USA. We wanted to bring this success story to the Gulf market. We are confident of success here as the population is young and the purchasing power of consumers is high. 

“Through our master franchisee for the UAE, Superdry will be rolled out in several prominent locations in the country.”

Commented Theo Karpathios, CEO of International & Wholesale at SuperGroup: “Concentrating our efforts on quality and style, the Superdry brand is now a formidable player in the international market with more than 70 stores around the globe. Our agreement with Al Khayyat Investments is paying off and we are delighted with the results so far. Our Deira City Centre outlet is witnessing a huge footfall and we expect the same for our Mirdif City Centre outlet. Dubai is one of the world’s most dynamic and vibrant markets. It underlines the truly international appeal of the Superdry brand, and we look forward to working with Al Khayyat Investments."

On expansion plans, Stanley added: “Superdry occupies a unique position in the fashion world globally. We have plans in place to boost Superdry local presence by opening stores in major shopping centers across the UAE.”

UAE teens spend three times as much as their global peers on clothes and apparel, according to the results of a survey on the habits of teenagers in the region. The Global Teen Insights Programme-MENA Edition, which was carried out lately by research firms AMRB and TRU, found that UAE teens spend an average of $71 a month on clothing and apparel. This was more than three times the global average, which was found to be $21.

Stanley concluded: “Fashion business is rebounding in the UAE, especially since the infrastructure of shopping and retail is way ahead of most of neighboring countries.”

Background Information

Mirdif City Centre

City Centre Mirdif is a super regional shopping mall ideally located on Emirates road and Tripoli street. The mall is a hub of the greater community with extensive provisions of facilities such as dedicated community areas, medical clinics, spa, personal grooming facilities and a fitness centre. With over 430 stores, unique leisure and entertainment attractions and a host of tasty food outlets, City Centre Mirdif is ‘the place for you’.

Al Khayyat Investments

A company is only as good as its people. Only their commitment and loyalty can deliver the service and performance our stakeholders expect. Our people are strongly motivated, both through opportunities for personal development and by results-related financial rewards. We are all crew, there are no passengers.

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