Audi Center Jordan officially launches the new A1

Press release

Published June 19th, 2011 - 10:45 GMT

The new Audi A1 was launched in a very hip and interactive event targeting young, urban, lifestyle-oriented youth

Audi Center Jordan represented by Nuqul Automotive has officially launched the new Audi A1 in Jordan in a very hip and interactive event targeting young, urban, lifestyle-oriented youth.

A convoy of four brand new A1’s roamed the streets of Amman targeting key locations such as clubs, restaurants, gyms, shopping destinations and universities for the period of three days with live DJ entertainment and a live radio show broadcasted on Beat FM and Majaz FM.

The event was attended by hundreds of car enthusiasts and everyone was given the chance by registering their names and interning the draw to win the grand prize and enjoy driving the brand-new Audi A1 for one week in addition to various vouchers for high-end restaurants in Amman.

Michael Abedrabbo, Deputy CEO at Nuqul Automotive, said: “Audi is entering a new vehicle class. The compact A1 condenses all of the virtues of the brand – a progressive design, uncompromising quality and groundbreaking efficiency – within a space of less than four meters. The latest model to bear the four rings is dynamic and high quality, emotion-packed and individual. Its powerful engine and the agile chassis make it the sportiest car in the segment”.

Its highly modern design integrates the A1 into the Audi family. The large single-frame grille, the distinctive roof arch and coupe-like C-pillars are among its defining style elements. The interior of the A1 is surprisingly spacious, bright and airy. The attention lavished on numerous details underscores the premium character of the A1 while innovative materials and modern colors emphasize the youthful character of the A1. Whether colored air vents, LED interior lights or seat covers in expressive colors – customization is the key. There are even a variety of paint finishes from which to choose for the roof arch.

The available infotainment and multimedia systems of the Audi A1 come directly from the luxury class. The top of the line is MMI navigation plus, a media center that sets new standards in the compact segment and borrows from the system used in Audi’s new A8 flagship.

The newest Audi is always great fun to drive thanks to its sporty setup. Audi is rolling out the new model with a 122 hp four-cylinder 1.4 TFSI engine, which impresses with exemplary fuel economy - a standard cycle value of 5.3 liters per 100 kilometers. It follows the downsizing principle by substituting turbocharging for displacement and the recuperation system further helps to provide the efficiency that comes standard in the Audi A1.

Car enthusiasts can experience Audi A1 now at Audi’s showroom by Nuqul Automotive at the Seventh Circle, Airport Road.

Background Information

Audi

Audi is a German manufacturer of a range of automobiles, from supermini to crossover SUVs in various body styles and price ranges that are marketed under the Audi brand. The company is headquartered in Ingolstadt, Germany, and has been a wholly owned (99.55%) subsidiary of Volkswagen AG since 1966.

Currently, Audi's sales are growing strongly in Europe. Its 2007 worldwide sales have been released as 964,151 vehicles sold - a record for the brand. In 2008, Audi has achieved the 13th record year in a row passing the 1 million unit mark with 1,003,400 sold units.

Company Profile

Nuqul Automotive

Nuqul Automotive has earned its pioneering reputation in the automotive industry as one of Jordan's leading automotive retailers. The diversity of its brands and constant drive for outstanding performance, innovation leadership and responsible conduct affirmed its prominent position in the market. With a wide range of unique brands – Porsche, Audi, Volkswagen and Skoda – Nuqul Automotive offers mobility across all vehicle size classes from affordable family-friendly saloons to spectacular sports car and reliable commercial vehicles.