Banque Saudi Fransi

Banque Saudi Fransi (BSF) has announced a new partnership with Backbase, the leading engagement banking platform provider, to transform BSF’s digital customer experiences. The Backbase Engagement Banking Platform will enable a superior customer experience for BSF’s retail customers, giving them an immersive journey that will help them onboard instantly – either through the web or via mobile – and digitally apply for other banking products. Moreover, the partnership will empower BSF’s employees so they can digitally assist their customers and offer them market-leading digital banking products and services. The partnership ...