Barclays Wealth appoints Anne Grim into new Head of Global Client Services role

To support its often stated ambition to break the mould of wealth management, Barclays Wealth, a leading global wealth manager, has today announced the appointment of Anne Grim as a Managing Director, Head of Global Client Services. This is a new role, created to spearhead the firm's declared intent to put the client, and client needs, at the heart of the business.

Ms Grim will take responsibility for delivering client service excellence at every point of contact and across all delivery channels of the organization. Day-to-day, she will take control of all contact centre operations; service recovery teams; and be working closely with all private bankers, investment representatives and relationship managers to achieve distinction through the levels of service experienced by the firm's clients. Ms Grim will report into the Barclays Wealth Chief Operating Officer, Andrew Tinney, who comments:

"This is a ground-breaking appointment for Barclays Wealth; one that sends a signal – both internally and to the marketplace – about our absolute resolve to achieving a step-change in client experience in wealth management. Anne has a very strong track record and a reputation for driving service improvement strategies into the very fabric of financial services organizations and we are absolutely delighted that she's chosen to join Barclays Wealth."

Ms Grim has over 20 years experience in client service disciplines, covering areas such as multi-channel strategies; client service programme design and implementation; client segmentation; and information management. She joins from Wells Fargo Financial, where she was Executive Vice President and Divisional Marketing, eBusiness and Strategic Partnership Leader. Prior to this, Ms Grim held senior positions within American Express and Mastercard International.

Commenting on her new position, Ms Grim said: "I am enormously excited at the prospect of joining Barclays Wealth. It is a brand that already has an awesome reputation in the industry; has strong and insightful leadership and a seemingly unshakeable belief that whosoever has the best talent and delivers the best client experience will win. The Barclays brand and client value proposition made my decision to take the role an easy one indeed."