Bawadi Mall international circus attracts 800,000 visitors in July

Bawadi Mall, the biggest mall in the Al Ain city has concluded a series of circus shows in July, attracting around 800,000 visitors, representing a footfall increase of 5% compared to same period last year.

Khalid Shraim, Marketing Manager, Bawadi Mall said: “Bawadi Mall has proved through this campaign that Al Ain is a leading destination for bringing together variety of cultures. Moreover, what we have seen in July has surpassed our expectations as large number of visitors from all over the UAE and the nearby countries came with their families to enjoy the shows.”

The Romanian ensemble which is well-known for their dramatic acrobatic moves succeeded in giving a unique touch to the shows. This one was followed by the Hungarian ensemble, which consists of 5 players, who played in a unique decor of doors and windows with a trampoline and multi-window wooden wall.

The summer extravaganza concluded with performances by the Russian ensemble which reflects the conventional circus moves in actual interaction with visitors.

The shows were totally free, and formed part of Bawadi Mall strategy to offer a unique international unique shopping experience to its visitors. The campaign also attracted noticeable local media attendance.

“This summer entertainment line-up has enriched the atmosphere in the mall for visitors. We are proud to be a destination that supports the tourism sector in Al Ain from GCC countries and Oman in particular.”