Bieber fever at Toys “R” Us

Press release

Published August 7th, 2011 - 09:04 GMT

Al Bawaba

Teen singing-sensation Justin Bieber’s dolls have made their debut across all Toys “R” Us stores in the UAE. The fantastic line of collectible dolls and play sets are based on the music, concerts and personal style of the critically-acclaimed, chart-topping recording artist, songwriter and teenage superstar – Justin Bieber.

Following the success of Justin Bieber’s perfume, tipped to become the best-selling perfume of 2011, the dolls are set to be the next big craze in the UAE.

The collection includes dolls that have rooted hair resembling Justin’s real hairstyle.

The sets also include Justin Bieber Music Video Collection Singing dolls, which play 10-second snippets of the pop star’s hits like ‘U smile,’ ‘Never let you go,’ and ‘Never say never,’ with fashion inspired by some of Bieber’s signature outfits from his videos and performances.

Background Information

Toys "R" Us

Toys "R" Us launched by the Al-Futtaim group in Dubai in 1995. The stores offer an unrivalled range of indoor and outdoor activity games, toys, and bicycles for young children with an emphasis on learning and technology. The store also caters to mothers through its Babies "R" Us section, featuring the largest selection of baby products, such as furniture, car seats, strollers and more.