Black clothes stay black and white clothes stay white with the new Nivea Deodorant

Press release

Published May 19th, 2011 - 09:14 GMT

Nivea 'Invisible' Deodorant for women

Black and white – the classic monochrome duo – may never go out of style. But when it comes to wearing deodorants, we all know that these two colours have the worst tendency to show what no one ever wants to see – deodorant marks.

With the latest sensational discovery from NIVEA Deodorants, unsightly underarm stains are a thing of the past. NIVEA Deodorant Invisible for Black & White leaves no white marks on dark fabrics and also avoids yellow staining on light-colored clothes. The only thing this deodorant will leave you with is reliable 48-hour non-stop protection against perspiration and body odor.

A Revolutionary New Deodorant Formula

Deodorant stains on black and white clothes are caused by completely different factors.

The white deodorant marks that appear on dark textiles immediately after application are mostly residues of antiperspirant salts used in the deodorants that generally wash out without too much difficulty. NIVEA succeeded in making these salts invisible by dissolving them in a special emulsion that prevents them from marking dark clothes.

Yellow stains in the underarm area on light fabrics are caused when water and detergent react with sweat and sebum absorbed in the textile fibers, which means staining gets more noticeable after several washes and clothes become un-wearable over time.

The challenge was to find an ingredient that formed a kind of protection around the textile fibers before the staining substances could reach and penetrate them. The effectiveness of the technology discovered by NIVEA researchers was demonstrated by tests with white T-shirts carried out by the Hohenstein International Textile Institute. The tests proved that when using NIVEA Deodorant Invisible for Black & White, the T-shirts stayed free from yellow stains.

This world innovation from NIVEA Deodorant Invisible for Black & White – helps you keep your black clothes black and white clothes white, just the way they were meant to be.

The deodorant has a fresh, feminine scent and is available in spray, roll on and stick formulations.

The deodorants are free of alcohol and colorants and dermatologically approved for use on sensitive skin.

The new NIVEA Deodorant Invisible for Black & White range is now available in leading stores in the region.

Background Information

Beiersdorf

Beiersdorf Middle East is one of more than 150 international affiliates of the cosmetics company Beiersdorf AG which is based in Hamburg, Germany. For over 130 years, we have dedicated ourselves to meeting our consumers’ individual needs and are considered to be the inventors of modern skin care. Our international success is founded on our research and development expertise, our innovative products, and our strong brands. Beiersdorf’s NIVEA is the world’s No.1 skin care brand*. Other names in its successful international brand portfolio include Eucerin, La Prairie, Labello, 8x4, and Hansaplast. Subsidiary tesa SE is one of the world’s leading producers of self-adhesive products and system solutions for industry, craft businesses, and consumers.