Braun invites you to view celebrity stylist Sascha Breuer unique glamourous hairstyles live

Press release
Published February 22nd, 2011 - 07:24 GMT

Braun’s celebrity hairstylist and globe trotter Sascha Breuer is flying to Dubai to exclusively unveil his eight unique and glamorous hair styles to the fashionistas of the region. This glamourous beauty and fashion event will be held at the Galleria at the Mall of the Emirates on 23rd February at 17.30.

A team of 14 hair stylists will be present on the Braun booth from 12.00pm onwards styling dazzling models hair live on stage under the creative eyes of Sascha Breuer.

Following the unveiling of the hair show at 17.30, Sascha Breuer will be available to personally style a few lucky ladies’ hair. All ladies of the region are invited to view Sascha live on stage and experience his creativity and fashion flair on this day.

“I am really looking forward to come to Dubai once again on behalf of Braun Hair Care. Unveiling the style capital trends to the UAE consumers means a lot to me as I have worked on this project from scratch and the launch will be grand! I invite all ladies of the UAE to come to the Mall of the Emirates for an inspirational show on 23rd Feb,” commented Sascha Breuer.

From Sao Paolo to Beijing, Paris to Mumbai, top global style hunters WGSN have been on a mission for Braun to identify the world’s Style Capitals, cities whose unique creative flair, inspirational style and statement fashion looks, can provide the foundation for a multitude of hot-off-the-press beauty looks. They selected 14 key destinations all of which are remarkable for their variety of new trends, distinctive styles, and vibrant colours. Then together with the P&G Beauty Experts, eight top hair and styling trends were identified. 

Celebrity hair stylist Sascha Breuer took inspiration from these trends, as well as from his own travels around the world to create eight visionary, must have hair looks for Braun that will set the trends in styling for 2011 and encourage women globally to play more with their styles. 

According to Sascha, creating the style capital trends is a creative journey worth making. “My travels and the trend hunting research I look at form the basis of my inspiration.” says Sascha. “It’s crucial to me in the creative process to absorb as much local style as I can. It’s what helps me develop all the looks I create for Braun. What you see when you look at the style capital hot spots is a commitment to experimenting and moving forward with hair looks that makes my work so exhilarating” explains Sascha. 

Sascha’s diverse celebrity clientele includes supermodels such as Eva Herzigova, Elle McPherson, Naomi Campbell and Jerry Hall; musicians such as Tori Amos, the Chemical Brothers, Melanie Brown and Gabrielle; and actors such as Helena Bonham Carter, Helen Baxendale and Diane Kruger.

Sascha is currently based in New York City and London, speaks fluent English and native German. He is a regular globetrotter, and attends the fashion weeks in Milan, Paris and London

The Braun team of hair stylists will also be present at the Galleria at Mall of the Emirates on 24th to 26th February for free styling sessions for the all ladies of the UAE and the region. 

Background Information


Germany-based Braun GmbH is part of Procter and Gamble and manufactures a wide variety of products that marry technical innovation, reliable quality and distinctive design, ranging from electric shavers, beauty products to household appliances. Braun products enjoy worldwide distribution.

Contact Information

Government road ,
Bab ALBahrein 158
Fax number
+971 (0) 1 721 0953

Procter & Gamble

Our brands are trusted in millions of living rooms, kitchens, laundry rooms, and bathrooms—and have been passed down from generation to generation. Over the course of 181 years, they’ve challenged convention, led innovation, and helped shape culture. 

But no matter how much we grow, we always keep ourselves grounded in our deep-rooted purpose, values, and principles.

We’ve done it for over 66,000 days, and we don’t plan on stopping anytime soon.

Contact Information

Procter & Gamble
Wali Alahad Street & Hael Street
Jeddah 21451
Saudi Arabia
Fax number
+966 (0) 2 657 4789
Company email

طبيب لبناني يتعرض لصدمة قوية إثر قتله مريضته الطفلة بعد علاجها دون قصد!

Published February 23rd, 2019 - 10:43 GMT
طبيب لبناني يتعرض لصدمة قوية.. بعدما وصف لمريضته الطفله العلاج قتلها بدون قصد!
طبيب لبناني يتعرض لصدمة قوية.. بعدما وصف لمريضته الطفله العلاج قتلها بدون قصد!

لم يتوقع الطبيب المُعالج أن الطفلة التي كشف عليها وكتب لها العلاج ستلاقي حتفها على يديه، ففي حادثة غريبة شهدتها لبنان، فبعد قيام أحد الأطباء بفحص طفلة 3 سنوات ومعاينتها وكتابة العلاج المناسب لها، صادف أن ينتهي دوام الطبيب وقت خروج الطفلة ووالدتها من المستشفى.

وبشكل مفاجئ قامت الطفلة بالافلات من يد والدتها وركضت في الشارع في اللحظة التي كان بها الطبيب يقود سيارته، ودون أن ينتبه لها قام بدهسها مما أدى إلى وفاتها.

لم يستطع الطبيب تحمل الصدمة حتى انه لم ينظر للطفلة بعد الدهس، ووقع على الأرض من هول الصدمة وتم نقله للمستشفى من أجل تلقي العلاج بسبب الصدمة الكبيرة التي تعرض لها.

وحتى هذه اللحظة لم يتم الكشف عن مصير الطبيب وفي حال خرج من المستشفى وما هو العقاب الذي يتعرض له، إلا ان الحادثة شكلت صدمة كبيرة في الشارع اللبناني.


© 2000 - 2019 Al Bawaba (

You may also like

PR Contact

Contact Name
Julia Leitao
Contact email

Previous PR’s

PR Rates

Buy credits to publish your articles on Al Bawaba Biz here

You May Also Like


Sign up to our newsletter for exclusive updates and enhanced content