Britain’s royal wedding in numbers

Press release
Published April 18th, 2011 - 12:59 GMT

Britain’s royal wedding in numbers. Here we go:

30,000 more overseas visitors are expected to travel to the UK in 2011 as a result of publicity over the Royal Wedding and the 2012 Olympic and Paralympic Games, taking the overall number of inbound tourists for the year to 30 million.

One billion people watched Charles and Di’s Wedding in July 1981 and that was 30 years ago before the advent of social media.

0.6 million additional visitors came to London to see Charles and Diana’s wedding, with an average daily current tourist spend standing at GBP65, even if only the same number of visitors travel to the UK for Will and Kate’s marriage this will directly generate nearly GBP40 million for the UK economy.

162 million web pages already mention the Royal Wedding 2011, according to Google.

266 percent surge in bookings to the UK reported by Expedia at the beginning of February 2011.

121 percent year-on-year increase in hotel occupancy rates in London during the fortnight before the Royal Wedding, according to forecasts by the hotel consultants Rubicon on 14 February 2011.

28 percent surge in inbound bookings on Eurostar reported for the weekend of April 29 compared with the same period last in 2010, as reported on 17 February 2011.

31 percent of members of the Association of Leading Visitor Attractions – who collectively own or manage 1,500 top visitor attractions across Britain – expect visitor numbers to increase in 2011 as a result of the Royal Wedding.

20 percent rise in tourism revenue anticipated for the UK economy from GBP 500 million to over GBP 600 million as a result of the Royal Wedding, according to the Chairman and CEO of the Dubai and Northern Emirates British Business Group.

Background Information


Developing England’s tourism product. Promoting Britain worldwide. Boosting visitor spend. Tourism is currently worth £127 billion to Britain’s economy and as Britain’s seventh largest export industry, inbound tourism’s economic contribution is currently valued at £26.2 billion.

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