Arab Advisors’ new survey in Bahrain, revealed that FTA Sat TV is quite popular while sports content is a main driver for Pay TV subscriptions. The survey revealed that 95.5% of people over 15 years in Bahrain watch TV.
A new Arab Advisors Group survey of Bahrain’s urban households reveals a widespread adoption of Satellite TV receivers with 98.9% of respondents who watch television stating that their household owns a satellite dish. 26% of Sat TV viewers also watch Pay TV. Gender gaps were clear in types of content viewed: For example, 47.6% of male TV viewers watch sports as opposed to 20.8% of female TV viewers. Conversely, 38.7% of female TV viewers watch fashion programs as opposed to 7% of male TV viewers.
A new major survey, “Bahrain Media Survey 2008” was concluded and released by the Arab Advisors Group on October 12, 2008.
The 86-page report, which has 116 detailed exhibits, provides the results of a major comprehensive survey of the media usage patterns and habits of the population across the Bahraini governorates of Al Manamah the capital, Al Janubiyah, Al Muharraq, Al Wusta and Al Shamaliyah. The survey fieldwork was conducted between 9 August and 20 August 2008. Please contact the Arab Advisors Group to get a copy of the report’s Table of Contents and the survey questions.
“On the radio listening fronts, 76.0% of cellular users in Bahrain said that they listen to the radio. Where, the majority of cellular users who listen to the radio (89.5%) listen to news. Religious and music programs follow respectively.” Ms. Danya Nusseir, Arab Advisors analyst, noted.
The survey involved face-to-face interviews with 550 respondents from different households in Al Manamah the capital, Al Janubiyah, Al Muharraq, Al Wusta and Al Shamaliyah selected randomly in a manner proportionate to the population distribution according to official figures. Respondents were 15 years old and older. This random survey is of Bahraini households and represents the urban population in Bahrain.
This survey provides deep insights into the media consumption patterns in Bahrain. The random survey has a 99% confidence level with a less than 6% margin of error. In surveying households for their telecom and media consumption patterns, Arab Advisors Group always relies on the personal face to face interviews as it guarantees optimal representation and accuracy.
