Abu Dhabi and RAK tourism roadshow heads to China

Published March 28th, 2016 - 09:00 GMT
RAK and Abu Dhabi are seeking to attract Chinese tourists from Beijing, Shanghai, Shenzhen, and Guangzhou. (Twitter)
RAK and Abu Dhabi are seeking to attract Chinese tourists from Beijing, Shanghai, Shenzhen, and Guangzhou. (Twitter)

Abu Dhabi’s Tourism and Culture Authority (TCA) said it is leading a leading a delegation of hotels and travel agents from the emirate to China next week, visiting five major cities with a roadshow.

The visit aims to showcase Abu Dhabi’s tourism offerings to China, and to reinforce the existing growth of inbound tourism from the People’s Republic.

The delegation, which also includes representatives from Etihad Airways, will visit Beijing, Shanghai, Chengdu, Guangzhou, and Hong Kong over five days from March 28.

Also aiming to boost tourism from China is Ras Al Khaimah’s Tourism Development Authority, which hosted a workshop for travel industry experts last week to offer a better understanding of Chinese tourists’ needs.

The event came in response to a growing number of Chinese visitors to Ras Al Khaimah, and discussed China’s current and future outbound tourism developments. It also discussed ways to attract Chinese visitors to the emirate and increase awareness of the emirate as a tourist destination for Chinese tourists specifically from Beijing, Shanghai, Shenzhen, and Guangzhou.

In 2015, Ras Al Khaimah saw an 82 per cent increase in Chinese visitors compared to 2014, with the emirate’s tourism board planning to raise the figures further.

 


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