Acer Computers Middle East has opened its first call center in the Middle East. The center will operate out of the Jebel Ali free zone in Dubai, serving customers initially in United Arab Emirates (UAE) and eventually to be rolled across the region.
The move coincides with the release of new data from IDC that shows that Acer grew by more than 27 percent in 2002, rising to the number two market share ranking in the notebook space and number four in the overall ranking in Europe, the Middle East and Africa. Acer's performance in the region, particularly in the fast-growing notebook market, is one of the reasons why the company has chosen to increase its investment in customer-facing infrastructure such as the new call center.
The call center will serve customers throughout the UAE region, who will be able to call with questions about their Acer Mobile products. The center will be in direct contact with Acer's efficient customer and technical service center, which is also located at the Jebel Ali site and is capable of component-level repairs. Acer is one of the first IT vendors in the region to make a call center facility for servicing available.
Established in 1976, Acer employs marketing and service operations across Asia-Pacific, Europe, the Middle East, and the Americas, supporting dealers and distributors in over 100 nations.
Established in 1992, Acer Computer Middle East has over 100 employees servicing the IT requirements of over 50 countries in the Middle East, Africa and the sub-continent. Acer has its own facility in the Jebel Ali Free Zone. The 22,500 square meter regional office includes a managed warehouse and a Uniload assembly plant. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
