ACI Real Estate yesterday officially launched the Niki Lauda Twin Towers in Dubai. The launch came along side the 36th anniversary celebrations of UAE’s formation, with ACI participating in the National Day celebrations at Live Dubai as Platinum sponsor. Niki Lauda, the legendary Formula 1 World Champion was present at the launch.
The launch of the Niki Lauda Twin Towers is the first in a series of announcements of celebrity branded developments by ACI Real Estate, as two other properties, being endorsed by Michael Schumacher and Boris Becker, will be launched in the next few weeks.
Mr. Robin Lohmann, Managing Director- ACI Real Estate, said: “We at ACI Real Estate believe in doing things a little differently, as being innovative in marketing our projects adds significant value to our offerings. In a market cluttered with real estate projects, we choose ours with great attention to detail and adherence to both quality and handover deadlines. By adding a celebrity brand that matches our standards of excellence, we ensure that we don’t just deliver a great product to our customers, we create an iconic landmark that is instantly recognizable.”
ACI Real Estate chose Niki Lauda, who drove a Ferrari to Formula1 World Championship victory, as the first brand ambassador for its development, the Niki Lauda Twin Towers. Located at Business Bay and due for completion in 2010, the Twin Towers boast 29 and 26 storey each, including 4 floors of basement parking. Housing only offices, the Niki Lauda Twin Towers are perhaps the only office development that provides tenants leisure facilities such as two tennis courts, a state-of-the-art gymnasium and outdoor swimming pools, as well as prayer rooms. The development is being executed by Define Properties.
Mr. Lohmann added: “Live Dubai 2007 is just not another Marketing event for us; it gives us a great platform to thank His Highness Sheikh Mohammed bin Rashed Al Maktoum, Vice President of the UAE, Prime Minister and Ruler of Dubai for making the city a dynamic and compelling destination for investors and businessmen from all over the globe.
