AdRave, a new multimedia advertising technology has been introduced for the first time in the Middle East. Cyber Gear (www.cyber-gear.com), the Dubai based e-business company has partnered with Creative Mogul Sdn Bhd (www.creativemogul.com), a Malaysia based organisation that has developed this revolutionary advertising technology.
According to Sharad Agarwal, CEO of Cyber Gear, “Most of us go through a daily experience of being put-off by unwanted pop-ups and distracting banner ads. Online market research clearly shows that only 4 - 5% internet users have the tendency to click on banner ads. It clearly establishes that traditional online advertisements do not get the desired results. AdRave allows web site visitors to interact with a real person. It features a real human model to appear on the web and broadcast announcements and promotions.
We are confident that AdRave technology will prove to be popular in the automobile, electronics, hardware, entertainment, government, tourism, banking and financial, airlines and real estate industry in the Middle East” Stanley Mill, the Technical Director of Creative Mogul Sdn Bhd adds “From our research most of the internet users always look for ‘x’ icon to close the annoying banners and pop-ups. According to some studies by Byron Reeves from Center for the Study of Language and Information, Stanford University ‘Virtual Characters can increase the trust that users place in online experiences…because they make the online experience easier!’ AdRave is a mission-critical solution that creates higher conversion rate and makes the online advertisements stand out from the crowd. AdRave unlike an Eye-Blaster, Teaser or Tear-Over banners, is a new Rich Media solution with the ‘Power of Personality and Interactivity’ that can provide better results for e-marketing campaigns.”
Apart from the front-end interface, AdRave has a built-in campaign management module that is capable of providing comprehensive user campaign statistics. The system has the capability to deliver a report that can be used to evaluate Return of Investment (ROI). The AdRave Web Analytics is capable of providing the visitors loyalty index, number of hits, conversion rate (POS), location based statistics and bandwidth utilization.
AdRave is the only advertisement technology that provides a control mechanism to the viewers wherein they can control the ads by having to play, rewind, forward, pause, stop, mute or even exit to close the advertisement. The full control of the AdRave advertisement is in the viewers hands. For a live demo please contact Cyber Gear.
