Dubai-based Ajmal Perfumes, fragrance house and perfume retailer, forges ahead with extensive expansion plans, investing 17.5 million Emirati dirhams ($4.76 million) in a new manufacturing facility in Dubai. The perfume manufacturing plant, which will be fully operational by the third quarter this year, will comprise two complexes, including an extensive Research and Development (R&D) wing.
The new 147,000-square foot manufacturing facility, located in Dubai’s Al-Quoz industrial area, will meet Ajmal Perfumes’ increased demand for fragrance products, which has been growing at a steady rate of 25 percent per year for the past three years, according to a company press release.
In addition to the R&D wing, which will also include the manufacturing units, the plant will house a separate unit for packaging of the full line of fragrance products—designed to complete all production processes from raw materials to fully packaged products.
In turn, Ajmal’s existing plant will be converted into an exclusive Oudh processing and Dahn Al-Oudh production facility. With a strong emphasis on R&D, Ajmal Perfumes plans to invest more than Dh2.5 million in the facility’s key unit.
Besides blending and testing processes, part of the R&D function to ensure that the quality of fragrances created conform to the standards set by the Saudi Arabian Standards Organization (SASO), the authority for ensuring International Quality Standards in the region.
Furthermore, Ajmal Perfumes, the only regional perfumery company in the Middle East authorized to issue quality certificates on behalf of SASO since 1997, will continue to analyze perfume products of other manufacturers in the region for compliancy with SASO standards.
With the new manufacturing plant, Ajmal’s production capacity will increase by 300 percent, allowing four million units of Eau de Parfum per year to be produced, in addition to three million units of powder and one million units of concentrated perfume.
Production capacities of other bodyline products will also be boosted with the new plant. As part of the company’s plans for growth, the numbers of retail outlets in the UAE, Saudi Arabia, Kuwait and Oman will be boosted over the next few years and an extensive distributor network in new markets, such as Pakistan, Iran, Morocco, Egypt, India and Europe will soon be in place. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
