Al-Falak, a leading IT and Communications solutions provider in the GCC (Gulf Cooperation Council) region, have won the coveted HP Achievement Award. The awards are designed to recognise and reward channel partners who have displayed excellence in their performance over a year. Al-Falak was nominated as the best Supplies Reseller for the year 2004.
Receiving the award, Ahmed Ali Ashadawi, President and CEO, Al-Falak said, "We are committed to bring the best in IT Technology to end-users in the Middle East region. Over the years, we have devised a clearly articulated strategy to increase our presence in the region and to heighten end-user awareness about the technological superiority and potential commercial benefits of the products in our portfolio. This has resulted in growth in our client-base, translating into higher revenues for our vendor partners.
This award is industry recognition of Al-Falak's vision of excellence."
According to Ashadawi, Al-Falak's consistent success and the award of Supplies Reseller of the year is due to a focused plan that has helped the company put in place a sophisticated back-office administration system capable
of tracking inventories, customer profiles, and customer requirements. As a result, the company is able to deliver quick and efficient service to its customer-base and expand its market share.
The nominees for 'HP Supplies Reseller of the Year' were judged on the basis of the company's year on year growth in sales revenues; Target achievements for the Financial Year 2004; the availability of trained staff to provide pre and post-sales technical support; and the companies marketing activities to promote the HP band. Al-Falak registered high scores for every criterion. (menareport.com)
