Al-Safi Danone recently launched the new packaging for Al-Safi product range during a press conference held in Riyadh. The Al-Safi product range which includes laban, yoghurt, milk, labneh and cream all witnessed a revamp with the new look that was launched in a massive advertising and marketing campaign under the slogan ‘Natural … Nothing Added … Nothing Taken Away’.
Al Safi Danone is part of Al Safi group of companies, which operates the largest integrated dairy farm in the world, with two neighboring farms covering more than 7,500 hectares altogether and 30,000 cows.
Part of the Al Faisaliah group, Al Safi merged with the French dairy giant Danone in 2000, forming one of the most successful dairy ventures in the entire region. Al Safi Danone own and operate 24 distribution centers in all reaches of the Kingdom, serviced by more than 450 refrigerated and climate-controlled trucks.
Al Safi Danone’s product range includes some of the preferred Saudi product like Danao (juice milk), Danette (chocolate, vanilla or caramel pudding), Safio (UHT flavored milk) as well as the healthy, skim dairy Rashaka line. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
