ALDAR Properties, the UAE-based property developer, has selected Oracle E-Business Suite to fully automate, integrate and streamline the company’s business operations. The project is aimed at improving operational efficiencies, enhancing financial reporting, maximizing the return on human talent and increasing the quality of customer service.
The Oracle E-Business Suite project at ALDAR will cover financial management, property management, project development and customer relationship management (CRM) in a single integrated environment that enables business managers to make faster fact-based decisions. Hyperlink, an Oracle certified partner, has been selected by ALDAR to manage the task of implementing this complex project.
Mr. Ahmed Ali Al Sayegh, Chief Executive Officer, ALDAR Properties, commented on their decision to select Oracle E-Business Suite by saying: “ALDAR’s business spans the development, construction, marketing, selling, servicing and management of unique and prestigious environmentally-friendly properties in the Emirate of Abu Dhabi, throughout the United Arab Emirates and across the Middle East region.
“Considering the scale and diversity of our operation, future expansion plans and our exponential rate of growth, it was imperative for ALDAR to deploy a robust IT infrastructure and business applications to get a complete view of our finances, projects and customer services. Oracle E-Business Suite will enable us to achieve all this.”
Ayman Abouseif, Oracle’s Managing Director for the Gulf States, commented: “The real estate sector in the UAE and the Middle East represents one of the most dynamic elements of the regional booming economy. One of the ways in which ALDAR is distinguishing itself is through offering superior customer service and highest level of upkeep and management to its spectacular and prestigious developments.
“Consolidating financial information, property and asset management and customer service processes onto a single platform, accessible online, reduces operational expenses and gives ALDAR a transparent, up-to-the minute perspective on all its development and sales activities. This will help ensure that ALDAR remains one of the region’s foremost property developers.”
Dani Diab, Vice President and General Manager of Hyperlink, said: “We are delighted to be selected by ALDAR to use our significant amount of experience in managing this complex project to completion and also providing IT outsourcing services to a very demanding and selective client like ALDAR. We are now offering similar services to the broader market in partnership with Oracle.”
