IT distributor Aptec Gulf is launching a components business unit under the name of Aptec Components to cater the growing market for PC assembly in the region. The new unit will be launched at GITEX Dubai 2003 as a separate 'Components Zone' within the Aptec stand. A separate brand identity with a new logo is being created for the new business unit.
The new division will be a one-stop-shop for sourcing IT components from reliable manufacturers, backed by strong logistical support and efficient after-sales service, hosted by Aptec's region-wide network that covers the entire Middle East, Africa and Turkey.
The complete product range includes motherboards, hard disc drives, processors, monitors, video cards, memory cases and other components. The unit will also offer unbranded products such as displays and monitors, which could be produced with the customer's desired logo.
According to IDC almost four million hard drives are sold per year in the Middle East region, 50 percent of them in the United Arab Emirates (UAE). Aptec Components has been set up to address the needs in three specialist categories: storage, components and graphics and display. A regional product group manager will run each division.
Aptec has eight subsidiaries with offices in the UK, UAE, Saudi Arabia, Egypt, Lebanon, Turkey, Kuwait and Africa. Aptec is focused on trade only distribution of top industry brands. The company has invested heavily in the automation of its order processing systems and warehouses and through its B2B e-commerce system called Aptec-Online. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
