The incoming tourist population to the Middle East spends an average of $3,056 per person, according to international tourist boards. Arabian Travel Market (ATM), the Middle East’s travel trade event, is just the first step in securing a foothold in this lucrative market according to Dubai based Fusion Marketing Management.
“Exhibitors looking to the Gulf for their summer business should also build in an ongoing presence in the region to their marketing strategy’” said Nicki Page, COO of Fusion Marketing Management. The Fusion team will be present at this year’s ATM to represent their clients and will be meeting with travel agents and tour operators as well as promoting new destinations.
“Many hotels are now researching the growth of virtual offices throughout the region to assist in tapping into this lucrative market and are beginning to employ locally based representative companies to ensure sustained efforts in gaining market share” Page said.
Fusion’s sales increasing method for hotels has led to a 38 percent increase in GOP over 14 months for leading hotels in addition to a contribution to the doubling of local five star hotels’ revenues year on year, according to a company press release.
In addition, Fusion boasts of 25 new Middle Eastern operators contracted for a leading hotel for pan Gulf business within the first few months achieved due to this unique Fusion approach.
Fusion Marketing Management is based in Dubai Media City (DMC), United Arab Emirates (UAE) providing marketing communications services to clients in the hotel and hospitality sector with a strong focus on the Arabic market. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
