The region's corporate leaders will converge in Bahrain this October at an international summit on Corporate Branding. Organized by Bahrain-based Pinnacle Communications W.L.L., the two-day summit will provide insights and strategies, metrics, real-world case studies and solutions to today's corporate branding issues and concerns.
“Corporate branding now drives corporate growth,” said Saud Ghayas, executive director of Pinnacle Communications W.L.L." A strong corporate brand enriches a company's bottom line and boosts its stock value, as well as influence consumer preference."
“As competition intensifies, and more of the economy moves to the Internet, corporate leaders are increasingly realizing the need to communicate with and relate more effectively to their key audiences; customers, prospects, stakeholders, regulators, analysts, the media, employees and all other groups that determine the viability of their companies to do business."
The Middle East Corporate Branding Summit will offer a realistic and practical perspective with leading-edge case studies on: launching and repositioning a new image; managing brand equity for brand leadership; creating brands that people trust; creating a distinct visual image; dealing with brand proliferation and media fragmentation; coping with internal "turf battles" and competing messages; developing the right corporate branding structure; turning the CEO into the Chief Brand Steward and employees into brand ambassadors; maximizing returns on sponsorship investment; extracting maximum value from online marketing; corporate branding of e-ventures; pursuing best practices in corporate communications and leveraging an integrated marketing mix.
Pinnacle Communications W.L.L. is a Bahrain-based B2B media company specializing in the research and development of highly strategic conferences and forums. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
