New findings released by Visa from its ‘Checkout Friction Report’ in Jordan reveal that simplifying online checkout while maintaining robust security is key to accelerating ecommerce adoption. Almost eight out of ten (79%) respondents in Jordan purchase groceries and beverages every week online, alongside frequent transactions in various categories such as fashion & accessories and books & entertainment, highlighting the frequent transactions across various categories. This active engagement in online shopping is overwhelmingly mobile-first, with 91% showing a preference for making purchases directly from their mobile phones. While ecommerce adoption ...