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Banking and Finance

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Visa Study: 80% in Jordan Use AI to Shop, But Trust is Key at Checkout
June 15th, 2026 - 08:22 GMT

Visa Study: 80% in Jordan Use AI to Shop, But Trust is Key at Checkout

Visa, a world leader in digital payments, today released the annual Stay Secure study in Jordan, which assesses consumer awareness and behaviors around digital commerce and fraud. This year’s edition, conducted by Wakefield Research, highlights how AI‑enabled shopping and social commerce are changing consumer behavior even as expectations around trust and protection remain firmly in place. Consumers Embrace AI-Assisted Shopping Consumers are embracing artificial intelligence as part of their shopping journeys. 80% in Jordan have used AI tools to assist with shopping, including comparing prices (48%), finding gift ideas (54%) ...
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