Baron-Coates BV appoints TRACCS for investor relations

Published June 1st, 2003 - 02:00 GMT

Baron-Coates BV, a Netherlands-based research and development corporation and consultancy, has appointed Trans-Arabian Creative Communications Services (TRACCS) to manage its investor relations across the Middle East.  

 

“In the aftermath of 9/11 Baron-Coates BV developed a ground-breaking technology to address emergency evacuation procedures in high-rise structures that will revolutionize safety standards in skyscrapers throughout the world. This intellectual property offering is being made available to key investors in the Middle East, including civil defense authorities, emergency rescue services and major property developers,” said Baron-Coates BV Chairman Paul Monks.  

 

“We needed an investor relations specialist that also understands intellectual property issues and knows how to communicate effectively in the Arab world. Trans-Arabian Creative Communications Services has a proven track-record with intellectual property issues and has an impeccable reputation in Europe for their professionalism and deep understanding of corporate communications and investor relations in the Middle East.” 

 

Monal Zeidan, Managing Director of TRACCS UAE, said, “The Middle East is witnessing a construction boom of unprecedented proportions and high-rise architecture has begun to dominate the skylines of our major cities from Casablanca to Cairo to Kuwait, Dubai and Riyadh.” 

 

“With safety and security concerns mounting in the region the Rapid Vertical Egress System (RVES) that has been developed by Baron-Coates BV is a stunning break-through that can save lives. We relish the opportunity to present this innovative life-saving system to the investment community.” 

 

Trans-Arabian Creative Communications Services is the regional extension of Saudi Creative Communications Services, the regional public relations practice founded and headquartered in Saudi Arabia, with offices in Jeddah, Riyadh, Dubai and Cairo and operations in markets across the Middle East.  

 

Their clients include Jumeirah International, Scintilla Diamonds, Microsoft Arabia, Fujitsu Seimens, CNBC Arabiya, Prince Sultan Humanitarian City, Amiantit Group and Procter and Gamble for whom TRACCS launched the first anti-trademark counterfeiting communications program in the Middle East, which was short-listed for an IABC Gold Quill Award in 2002. — (menareport.com) 

© 2003 Mena Report (www.menareport.com)


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