BeIN challenges OSN with new entertainment offerings

Published November 5th, 2015 - 07:01 GMT

BeIN has announced expansion of its pay TV platform through launch of movies and entertainment channels. A total of 24 entertainment channels of full HD quality will be a part of the beIN entertainment bouquet now.

BroadcastPro ME first broke the news on Twitter early this month but there was no official comment from the media network to confirm it. The official announcement came today as beIN marks its twelfth anniversary.

Nasser Al Khelaifi, Chairman and CEO of beIN Media Group, said: “Our consumer research in the MENA region indicated for quite some time that families expect a leading entertainment provider like beIN to offer a complete range of TV entertainment channels.

“Furthermore, we identified a sweet-spot in terms of pricing of pay TV in the region, that has traditionally been over-priced. Hence it was natural that beIN offers latest blockbuster movies, great family entertainment in the form of latest series, factual and kids’ content along with our premium sports offering. beIN’s vision is to reshape the future of pay TV and family entertainment in the MENA through offering premium multi-genre entertainment at affordable prices.”

With the entry into the entertainment space, beIN now offers a complete spectrum of entertainment content. beIN subscription packages include sports like regional and international football, tennis, rugby, golf, F1 and athletics along with latest movies from Hollywood.

beIN is offering the new channels to its existing subscribers absolutely free until end of 2015. While any new potential subscribers will be able to purchase a comprehensive package offering.

Al Khelaifi added: “beIN values the loyalty of our customers in MENA region. Our entry into entertainment pay TV space should be a cause of celebration for our loyal customers. Hence we have decided to reward our loyal customers with two months of free access to our premium entertainment channels.

“Our research indicates that full HD is an extremely important feature that our customers expect from a premium brand like beIN. As part of our commitment to quality, we are offering a bouquet of full HD channels,” said Al Khelaifi.

beIN intends to differentiate itself from other regional pay TV operators by offering entertainment content that is appropriate regionally and is fit for family viewing.

beIN decoders also have advanced feature of “Parental Control” that will give parents ability of determine what their family can watch.

The network expects significant subscriber growth on the back of this strategic expansion. The company is determined to keep expanding its sports, movies and entertainment content portfolio.

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