Digital lifestyle leader BenQ lead the digital projector market in Saudi Arabia with a 26 per cent market share in 2005, according to research analysts Decision Tree Consulting.
BenQ has delivered a strong performance in the projector market in Saudi Arabia last year and increased its share of the market from 22 per cent at the beginning of 2005 to take a dominant position in the Middle East’s largest market. Projector sales are particularly strong in the government and education sectors; BenQ’s nearest competitor has less than 12 per cent of the market.
“Saudi Arabia is a priority market for BenQ’s projector division this year, and we are pleased to take the pole position in the Kingdom”, said Manish Bakshi, general manager, BenQ Middle East. “Value creation for customers is a focal point for BenQ. By introducing innovative, well-designed and affordable technology, we have been able to grow our business in Saudi Arabia last year. Demand for projection technology, that integrates both portability and performance, is on the rise and we will launch a range of new models. The imaging market is peaking in terms of competitiveness. We believe BenQ’s technological advantages, manufacturing infrastructure and R&D investment will help us capture an impressive market share for product groups in the region.”
BenQ is revolutionising its range of digital display technology and advanced projection systems. Its award winning product range includes the PE7700 DLP projector that offers impressive quality with 1100 lumens and a contrast ratio of 2500:1. This enables it to project clear images even in bright environments. The projector is also fitted with the new proprietary Sense-Eye technology that dramatically improves picture quality, while a zoom ratio of 1.37:1 doubles its range, offering placement flexibility.
Overall, the company registered significant growth in profits, revenue and brand positioning in the regional market in 2005. BenQ attributes this to strictly controlled ROI (Return on Investment) across its operations, close (weekly) monitoring of its ADS (Average Daily Sales) and maintaining channel profitability as a priority. Sales increases do not always yield an automatic indication of greater profitability; however, BenQ’s sales increases of 35 percent offset against the greater 50 percent increase in profitability demonstrate that it is exceeding strategic objectives.
This year, the company plans to drive up its already substantial market share in the Middle East’s IT and consumer electronics segment.
“Every business has different needs. One business will need a light-weight projector which is portable and accessible; while another needs a bigger model which comes with large speakers for cutting-edge sound. Our projector range covers all the bases, and is designed to satisfy any business, whatever its needs. We are also seeing strong growth in the home theatre market, as projectors provide better quality images, and become smaller, easier to use and more affordable,” Bakshi added.
The BenQ Group currently comprises ten companies that operate independently while sharing resources and leveraging synergies among them. The BenQ Group companies include AU Optronics Corporation, the world’s third largest manufacturer of LCD panels; Darfon Electronics Corporation; Daxon Technology Inc; Airoha Technology Corporation; Copax Photonics Corporation; Darly Venture Inc; BenQ Guru Software Co., Ltd; Philips BenQ Digital Storage; and Cando Corporation. 2004 revenues for BenQ Group exceeded US$10.8 billion dollars.
BenQ Corporation consists of five main business groups and units—Display and Imaging, Networking and Communications, Digital Media, Computer Products, and Storage Business. Although these business groups and units encompass a broad range of products, each retains a focus on providing consumer-oriented solutions designed especially for the digital lifestyle. 2004 revenues exceeded US$5.1 billion dollars.
