Better Life, the Easa Saleh Al-Gurg Group (ESAG)'s new home appliance division, has added the billion dollar Italian brand Zanussi, to its growing portfolio of international brands.
Zanussi belongs to the $14 billion Electrolux Group, a producer of home appliances. Better Life will be Zanussi's exclusive distributor for the United Arab Emirates (UAE).
Known particularly for its washing machines, dishwashers, cookers and clothes dryers, Zanussi manufactures six million units annually and sells into 70 countries worldwide. Established in 1951, Zanussi has been part of the Electrolux Group since 1984.
Better Life is the only specialist home appliances chain in the UAE. A large portfolio of world class western brands includes Siemens, Admiral, Terim, Scandinova, Wolf, Starmix, Binatone, Fisher and Paykel and now Zanussi. — (menareport.com)
© 2004 Mena Report (www.menareport.com)
