Brands to Start Paying 5 Percent VAT on Facebook ad Services in UAE

Published December 17th, 2019 - 08:09 GMT
Brands to Start Paying 5 Percent VAT on Facebook ad Services in UAE
Facebook is now required to charge VAT on the sale of ads in UAE. (Shutterstock)
Highlights
The notice was issued this week.

Facebook announced a tax on one of their services in UAE this week.

In a notice issued to users in UAE, the social media giant said that it was implementing value-added tax (VAT) on the sale of ads in UAE:

Due to an implementation of a value-added tax (VAT) in the United Arab Emirates, Facebook is now required to charge VAT on the sale of ads in UAE. All advertisers with a 'sold to' of United Arab Emirates that have not provided a tax registration number will be charged VAT at 5% on advertising services.

If you haven't already, here is how to update your account:

Go to Account settings
Add or confirm your state
Add your 15-digit tax registration number
It is important that you provide a valid tax registration number. We are legally required to verify this number with the UAE tax authority. Invalid tax registration numbers will be disregarded and as a result, you will be charged a 5% VAT on the purchase of ads.

For additional information, please visit our help content.
Thank you,

The Facebook Business Team

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