Braun, the world’s leading electrical goods manufacturer, has made summer preparation, for women across the Middle East, a simple stylish experience through the launch of a special edition of the modern electric epilator, Silk-epil.
For a limited period, from May until mid July 2005 the premium Silk-épil model, Soft Perfection Body & Face, has been given a special look for the summer. The elegant design and effective technology remain but it is now available in the fashionable shade of silver with an accompanying compact, but powerful, Braun hair dryer presented in an attractive silver tin.
“Because Braun understands women and aims to create solutions to the real face and body issues they tackle, we have invested in this special edition Summer Silk-epil. We are sure that women who want to feel good as well as look good will find Braun’s solution this summer fascinating in value, style and convenience,” said Salma Massoud, Regional Business Manager, Braun.
The special edition Silk-epil combined with Braun’s BC 1200 silver hair dryer, delivers tremendous value for women looking for an effective one stop solution this summer helping them combine the smoothness of their skin with the freshness of their looks.
The Braun Silk-epil offers an effective method for removing hair from the root and has experienced tremendous demand, in the Middle East, from women who are looking for a modern alternative to halawa, the traditional method of hair removal.
The new Braun Silk-epil special edition is available from selected electronic stores, leading supermarkets and Braun outlets in the Middle East.
Headquartered in Kronberg, Germany, Braun is part of the Gillette Group, the world leader in male grooming products, including blades, razors and shaving preparations.
Braun’s product range includes; 200 small electrical appliances in 10 categories: electric shavers, epilators, food processors, coffeemakers, irons, infrared ear thermometers, blood pressure monitors, hair care appliances, electric oral care products, clocks and calculators. It is the market leader in Foil shavers, epilators, handblenders, infrared ear thermometers and electric oral care products.
Product production takes place in seven plants in five countries: Germany, Ireland, Spain, Mexico, China, daily production is approx. 250,000 units. In 2003: Braun's net sales accounted for US$ 1.18 billion (excluding electric oral care products); electric oral care products contributed US$ 699 million.
