BurJuman Center has made an appearance in major cities, as part of a regional and international campaign to promote the mall and Dubai as a world-class shopping destination.
The campaign promotes BurJuman through colorful billboards placed in key world capitals. This is the first time that a shopping mall in the United Arab Emirates (UAE) has used billboard advertising in key locations in the world. So far, the billboards have been placed at vantage traffic points in London, Riyadh, Jeddah and Bahrain, and more of these will be placed in other world capitals.
BurJuman is currently undergoing a major transformation into a total destination through an expansion project that will make it a benchmark for shopping in the region. The massive redevelopment, which has entered its final construction phase, will almost treble the size of the existing shopping area and also include a luxury residential complex and a 22-storey office tower. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
