Cellucom, a distributor of mobile communication devices and accessories in the United Arab Emirates (UAE), has appointed four new partners for its Val-U-Shop reseller franchise, thus bringing to 37 the total number of stores in the Val-U-Shop network.
The new partners include Duty Free Dubai Ports, with two outlets – Port Rashid and Jebel Ali Free Zone, ODEL Style – a division of Al-Safeer Group of companies – who have signed five outlets as part of the network, including stores in Dubai, Sharjah, Abu Dhabi, Al-Ain and Ras Al-Khaimah, 24SEVEN, with outlets in Sharjah, Dubai and Dubai Media City now to be part of the network, and Salam Studio & Stores in Wafi City.
Already operational, as part of the network, are the three 24SEVEN outlets, and the Salam Studio & Stores shop in Wafi City. The other six new Val-U-Shop outlets are expected to become operational in the course of next week.
Launched in June this year, the Val-U-Shop reseller network aims at building Cellucom's community of retailers/dealers and developing its market presence in the Gulf Cooperation Council (GCC region). The franchise was developed in recognition of the changing relationship between distributors and resellers, which demand more support in terms of the sharing of expertise – given the growing complexity of mobile telecommunication products – and backing for marketing programs.
Headquartered in Dubai, Cellucom is an established distribution partner for Nokia and other industry leaders. The company will embark on the second phase of its Val-U-Shop network expansion before the end of this year, starting with the appointment of resellers in Bahrain and then moving on to other parts of the GCC. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
