Comtrust, the e-solutions business unit of the Emirates Telecommunications Corporation (Etisalat) staged a comprehensive forum in Abu Dhabi, highlighting the benefits of e-business. Talking to over 150 representatives from the public and private sector, leading industry experts from Comtrust outlined issues regarding integrated e-business strategy, online security, dedicated e-hosting and secure e-payments.
Comtrust e-Business Forum has been designed specifically to address the issues and promote the business values of e-business in the Middle East. Speaking to the delegates, General Manager of Comtrust, Ahmad Abdul Karim Julfar, commented, “there is a growing trend of organizations realizing the need to integrate an e-business strategy with their traditional lines of business. Success in the digital economy brings with it many new opportunities for organizations to communicate and interact with their customers. However there is much more to e-business than merely extending a new sales and marketing channel.”
Today’s forum is the first in a series of seminar programs aimed at providing further education for organizations looking to broaden their e-business strategies. Comtrust was launched in 2000 to bridge the gap in the market for an e-business solutions provider. It offers e-business solutions in the areas of business-to-business, business-to-consumer and e-government services. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
