Sweet Homes, a leading UAE-based developer and multi-service provider to the real estate sector and part of the Sweet Homes Group (SHG), has announced that progress report on the construction of the AED 3 billion ‘Ajman Uptown’ project has reflected aggressive development. In the midst of the full-swing construction on the flagship project, the developer is optimistic that it will be able to deliver the massive city development within its stipulated completion deadline despite the challenges posed by the global economic crisis.
As conglomerate of organisations operating across major segments in the construction and real estate business, SHG has undertaken all aspects of development within ‘Ajman Uptown’, with Sweet Homes General Contracting (SHGC) undertaking the AED 2.2 billion main contract. In addition, SHGC is also responsible for the project’s initial groundworks, including excavation, shoring, soil improvement and foundation works. Furthermore, the developer also commissioned partners, suppliers and subcontractors to be involved in the massive construction of the project, including Sweet Homes General Trading LLC (SHGT) and world-class architectural firm Eng. Adnan Saffarini Office as the primary consultant for the planning, designing and supervision of the project.
“Our efforts to intensify the construction progress of ‘Ajman Uptown’ is in line with our aims to bolster consumer confidence by assuring them that investments within this project are secure and have a high potential to yield attractive returns,” said Fahad Sattar Dero, CEO, Sweet Homes Group. “We are fully committed to enhance the value we offer to our clients, which is the philosophy backing all efforts and undertakings of Sweet Homes Group as a real estate developer and multi-service provider.”
Boasting of a prime location and the distinction of being the first freehold villa and townhouse community in the emirate, ‘Ajman Uptown’ has become a highly sought after project among local, regional and international investors. The prime residential development includes 1,504 G+2 villas and townhouses and 7 G+4 buildings spread over 4 million square feet of land that is directly accessible from the Emirates Road and adjacent to Emirates City. The seven buildings, which will be connected by a single 1.15 kilometre pedestrian pathway, will each incorporate retail shops, offices and residential units. In addition, “Ajman Uptown’ will also house a school, healthcare centre, fire fighting station, several mosques, health and recreation club, swimming pool, markets, shopping mall, hotel and hotel apartments, and convenient and spacious parks.
“Our strategy to maximise the expertise of all our highly specialised divisions has resulted in the smooth and unhindered progress of the ‘Ajman Uptown’ project. In addition to our strategic planning, our deep understanding of the needs of our target consumers has enabled us to stay on track of our goal, which is to provide an ideal city development where residents can enjoy the benefits of a secure master-planned community,” concluded Dero.
Fully committed to delivering results, Sweet Homes' diversified business activities have played an integral part in the growth of the real estate market in Dubai and Ajman. The developer has acquired extensive experience in the fields of general engineering and contracting, general trading, real estate brokerage, marketing, selling and managing prestigious properties in the UAE. With a current project portfolio valued at AED 4.7 billion, Sweet Homes is looking into penetrating other emirates of the UAE by launching new developments in Dubai and Abu Dhabi and in the neighbouring states of Qatar, Oman and Saudi Arabia.
