Dubai Shopping Festival (DSF) has launched a new television commercial, with the theme All Roads Lead to Dubai. The TV advert, which took several months to shoot, is expected to be the most eye-catching that DSF have ever produced, stated a press release.
Filmed in six countries worldwide including UK, France, Russia, Egypt, China and the United Arab Emirates (UAE) and with a pre-production period of one month the commercial is being launched globally this week and is expected to be an instant success.
The commercial depicts several key cities around the world and their famous bridges, roads and walls all dramatically turning in the direction of Dubai. The opening scene is filmed in Moscow, then moving across to Tower Bridge, London the bridge can be seen pulling itself out of the river Thames and swinging to face Dubai. It then cuts to the Champs Elysee, Paris, the famous landmark creaks and growls as it moves Eastwards. The final scene sees nationalities from all over the world being warmly greeted in Dubai as the journey ends.
The advert was created by Digital Asia Concepts, located at Dubai Media City. The advertisement is to be broadcast on many channels worldwide including the Dubai TV, Abu Dhabi TV, BBC, Discovery Channel in twelve regions, MBC, Euronews, Travel Channel, LBC Satellite Channels and CNBC Arabiya. The broadcasting schedule will run from today until February 15 when DSF 2004 will conclude. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
