Jotun Paints, one of the world's leading producers and suppliers of paints and powder coatings, has secured several major projects from the Dubai Roads & Transport Authority (RTA) for the coating protection of a number of bridges and flyovers across the emirate. The RTA's decision to award the projects to Jotun was influenced by the company's prior experience in similar projects, both locally and globally, the renowned quality and benefits of its products and the robust technical support offered by the company.
For the projects, Jotun will supply a total of 1.5 million litres of its highly demanded Jotashield Tex Ultra paint, which will be used to coat the Business Bay Crossing, Al Garhoud Bridge, Floating Bridge, Interchange 4, 4.25, 5 and 5.25, The Palm Jumeirah Gateway/Middle/End Bridges, Dubai Metro, Dubai Bypass, Arabian Ranches Roundabout and The Palm Jumeirah Monorail. The RTA has budgeted around AED 45 billion to execute a number of road and bridge construction projects, including the construction of new main roads and adding to the number of lanes over Dubai Creek - from 19 to 47 crossings by 2008 and to 100 crossings by 2020 - and Jotun Paints is keen to play a significant role in these projects by being the main supplier of paints and coatings.
"The unrivalled technological innovation of Jotashield Tex Ultra and the quality of our technical support team have enabled us to secure these contracts with the RTA, with whom we are keen on building a long and mutually beneficial partnership. This project will be another opportunity for us to demonstrate the quality of our products as well as our expertise, which have helped us become market leaders," said Niru Naik, Brand Manager, Jotun Paints.
Jotun has worked closely with reputed contractors including Dutco Bealfour Beatty, BeSix Construct, Wade Adams, Al Naboodah Contracting, Taisei Corporation, WJ&P and Bin Hafeez General Contracting for the several projects initiated by the RTA. Jotashield Tex Ultra offers unique UV resistance and superior flexible concrete/plaster protection system that helps link cracks up to 1.4 mm and protects concrete from salt, dirt and corrosion. The pure acrylic paint is durable, long-lasting and environment-friendly, complementing the company's commitment towards the environment.
"We have witnessed huge response in the market since the launch of this product, as leading property developers have also become more aware of the unique benefits of the Jotashield Tex Ultra paint, such as the plaster protection system that prevents cracks and boosts longevity. Further, we have successfully created a niche by implementing a communication strategy that includes conducting specialized seminars for architects, consultants and ministries on the distinct advantages of Jotashield Tex Ultra over conventional paint solutions, as well as closely working with our paint contractors," concluded Naik.
Jotun has been at the forefront in the development of paint products that are specifically formulated to suit Middle East weather conditions including a variety of conventional and specialized coatings that withstand the extreme weather of the Middle East region. Utilizing the latest technological innovations in paint production, the company has offered a diverse range of solutions including Decorative, Protective, Marine, Floor/Concrete Protection and Intumescent coatings.
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