The Netherlands is returning to Index, the Middle East's trade show for the furnishing and interiors industries, with the country's first national pavilion at the event since 1997. Around eight Dutch companies will participate in Index 2002, which begins a five-day run in
Dubai on October 2.
According to The Netherlands' consulate in Dubai, the move has been spurred by growing interest in the region from Dutch companies, driven by mounting interiors exports to the Middle East.
"Since 1999, Dutch interior industry exports to the Middle East have increased by more than 30 percent. Last year furnishing exports to this region totaled in excess of $10 million," said Joseph Ibrahim, commercial attaché of the Royal Netherlands Consulate in Dubai.
"The phenomenal growth in demand for Dutch products, coupled with a downturn within Europe, is prompting companies to sit up and take notice. A number of specialist companies will make the trip to Index 2002 as a result."
Ibrahim says several Dutch companies will make their Middle East debut at Index, which takes place at the Dubai International Exhibition Center. "The newcomers' goal is to use the event to establish a permanent Middle East presence through regional representation in addition to generating sales," explained Ibrahim.
To date, exhibitors from 53 countries have contracted for Index 2002, which will have first-time representation from companies from Japan, Luxembourg and Morocco. The show, organized by dmg Index Exhibitions, will feature 23 national and industry pavilions.
"The Benelux is well represented this year with Holland and Belgium mounting national pavilions," explained Bernard Walsh, managing director for dmg Index Exhibitions. "Belgium has a substantial presence with 528 square meters."
The show will occupy eight halls at Dubai International Exhibition Center, formerly the DWTC, two temporary pavilions and DIEC's Al-Multaqa Ballroom. Index 2002 will also incorporate the Arabshop retail and shop-fitting arena. – (menareport.com)
© 2002 Mena Report (www.menareport.com)
