In a move to boost online advertising revenues, Emirates Internet and Multimedia (EIM), the ISP business unit of the Emirates Telecommunications Corporation (Etisalat), has slashed prices of its online advertising by up to 50 percent and introduced a new pricing model and range of new, interactive banner ad designs.
The new pricing model, implemented to give companies freedom in how they plan and pay for their advertisements, allows for fixed monthly payments. Advertisers now have the choice of using either the existing payment model of a fixed sum per 1,000 page views, or opting for the new monthly payment.
EIM is the Internet service provider arm of Etisalat and was launched in March 2000. EIM has consistently introduced innovative products including BusinessOne and Al Shamil, the high speed ADSL Internet connections, online registrations, Pre-paid, ‘dial ‘n’ surf’ and Albahhar portal. Today the UAE has more than 945,000 users in total, placing the country in the top 20 most Internet wired countries in the world. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
