In response to overwhelming demand for elegant residential suites around the Emirates Golf Club, Emaar today (May 17) announced the launch of Fairways Clubside Residence, an upscale, high-rise development that is part of the popular Views community.
The Fairways is a three-tower development comprising one and two bedroom residential suites and has been designed to provide a lifestyle with amazing surroundings, increased leisure opportunities, a vast range of services and high living standards.
The Fairways follows the successful launch of Golf Towers last year which attracted an excellent response from first-time homeowners, young families, professionals and businessmen who need to be within easy driving distance of their places of work or leisure.
Applicants will have to register online (www.emaar.com/views/thefairways) on The Fairways’ dedicated website and will be provided with a confirmation number. Once registration closes, e-registered applicants will be randomly selected by an independent auditor and invited to the launch on Monday, May 23, 2005 at the Dubai Marina Sales Centre. Only one tower—North—would be open for sales on that day. The e-invitation is valid for this day only. Purchase of The Fairways apartment will be validated in the name of the original e-registered client.
“Emaar is proud that it is pioneering on-line registration which is now widely acknowledged as a fair process,” said Naaman Atallah, Director of Sales, Emaar Properties. “This process guarantees equal opportunity to everyone and reinstates Emaar’s commitment to serve its customers better.
“We began by experimenting on-line registrations with Una at The Views last year. The transparency of the sales process was well received. We followed it up with Travo at The Views where we received nearly 500 applicants on-line in the very first hour of registrations being opened. Some from as far as the UK!
“The Fairways Clubside Residence is a wonderful project and I can see it being accorded the same tremendous response as the two earlier launches,” Atallah added.
The high-rise towers overlook the Emirates Golf Club, like all the other Views communities. A three-level secure car park, garden and swimming pool amenities are located on a separate podium between the buildings and overlooking the Golf Course. Most apartments enjoy the golf course views or views across the lake.
Designed by Norr Group, the Fairways Clubside Residence community also boasts community barbecue amenities, 24-hour security, Gymnasium, delivery access and holding room, and party room, Park walkways.
Emaar Properties is a Public Joint Stock Company listed on the Dubai Financial Market with an asset base of US$7.7 billion including the land bank. The company has witnessed tremendous growth since its inception in 1997 and boasts a rapidly growing tenant base. Currently, it has several major real estate projects under various stages of development in Dubai including Dubai Marina, Arabian Ranches, Emirates Hills, The Views, The Meadows, The Springs, The Lakes, Hattan Homes, The Greens, Emaar Towers and The Residences at Burj Dubai. The company also owns and manages the Gold and Diamond Park. Emaar has started construction on its most ambitious project to date, the Burj Dubai Development, which comprises The Burj Dubai, The Dubai Mall, The Boulevard, The Old Town, man-made lakes, landscaped parks, etc. The company also has joint ventures and projects across the region covering Saudi Arabia, Egypt, Jordan, Libya, Morocco as also India and Pakistan.
While Emaar continues to actively pursue expansion in its core business of innovative, high quality real estate development, it has diversified into related business lines to further build value for its 41,000 shareholders, which includes the Government of Dubai. In line with this corporate belief, Emaar owns and manages three subsidiaries – Dubai Bank, focused on retail and commercial banking; EMRILL, a joint venture with the UK-based Carillion which provides innovative property and facilities management services; and its technology and communications company, Sahm Technologies. Emaar is also the majority shareholder of Amlak Finance, UAE’s first mortgage finance company. In 2004 Emaar was included in the Dow Jones Dubai International Financial Centre Arabia Titans Index.
