Emaar Properties has launched a new corporate identity, the company reported in a press release. Revised logos and a new marketing strategy will convey Emaar's emergence as an industry player as the regional brand turns global.
“We wanted to align Emaar’s corporate stance with Dubai's emergence as a global player,” said Chairman of Emaar Properties, Mohamed Ali Alabbar.
Emaar Properties is a Public Joint Stock Company listed on the Dubai Financial Market. The company’s new corporate logo depicts shafts of sunlight emerging over desert hills. The company has a total asset base of six billion dollars and has several major real estate projects in various stages of completion, including Dubai Marina, Arabian Ranches and Gazelle. — (menareport.com)
© 2004 Mena Report (www.menareport.com)
