Emirates Neon, the United Arab Emirates (UAE) based outdoor signage and advertising market leader, has switched on four new generation LED video boards, installed by the company at different locations in Dubai, as part of a 10 million Emirati dirham ($2.7 million) investment in electronic street screens.
The mobile screens have been strategically positioned at key Dubai Shopping Festival (DSF) sites outside the Gold Souk, next to the BurJuman shopping mall, on Al-Rigga Street and at the Galadari underpass junction on the Sharjah to Dubai road, according to a company press release.
"As well as offering advertisers more options to boost their exposure the screens are also targeted at the event based rental market, which we expect to grow rapidly in the changing economic environment,” said Rehan Merchant, Emirates Neon Executive Director. "When DSF ends two of the screens will be shifted to permanent locations while the Galadari underpass board will remain in place. The remaining screen will be available for use at local events. One of the options under study is to provide coverage of the soccer World Cup at a local stadium." added Merchant.
Made in Europe, the screens are capable of displaying 1.07 billion colors and are housed in weather resistant cabinets. "We are very optimistic about the future for the UAE's electronic street screens sector. We envisage 20 percent growth in turnover this year due to dramatically increased demand for outdoor displays," said Merchant.
Emirates Neon has been involved in signage and outdoor advertising since 1976. It employs 310 people at its Sharjah headquarters. Among the company's UAE clients are Dubai Municipality, the Dubai Shopping Festival, Jebel Ali Free Zone, major hotels and shopping centers. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
