Emirates Neon Targets Hotel Show in drive to increase regional signage market share

Published May 21st, 2002 - 02:00 GMT
Al Bawaba
Al Bawaba

United Arab Emirates (UAE)-based signage and outdoor advertising market pace setter Emirates Neon will target hospitality industry decision makers at The Hotel Show in Dubai, later this month, in its drive to increase regional market share in the sector. 

 

At the exhibition, taking place at the Airport Expo Dubai from May 20 to 22, Emirates Neon will showcase its customer-centric track record of working on big and small hotel projects with multiple partners.  

 

"Throughout the Middle East ambitious tourist projects, many involving hotel developments are underway or planned. In Dubai alone 89 hotels are to be built as part of the Palm islands development. We want to secure a significant share of this business," said Executive 

Director of Emirates Neon, Rehan Merchant. "Our latest project at the Fairmont Hotel, Dubai, involved manufacturing and installing over 1,600 signs in just 21 days”. 

 

"Our last overseas project was the Ritz Carlton in Doha, Qatar which had over 2,100 different types of signs. There, our partnership approach and experience with hotels in the UAE and our previous major regional project, the Grand Hyatt, Muscat, were the major plus points that differentiated us from local and international competitors,” he added. 

 

In the UAE, Emirates Neon's project list of more than 52 hotels includes Emirates Towers, Dubai; Hiltons across the UAE; Dubai's Ritz Carlton; Dubai Marine Beach Resort and Spa; Taj Palace, Dubai; Ajman Kempinski; Metropolitan Palace, Dubai; Sharjah Continental; Marbella Resort, Sharjah and the Oceanic Hotel, Khorfakkan. — (menareport.com)

© 2002 Mena Report (www.menareport.com)