ENOC Lubricants, a subsidiary of Dubai-based Emirates National Oil Company (ENOC), has appointed a distributor in Vietnam, becoming the first Middle Eastern lubricants supplier to enter the South East Asian country.
With the deal, Vietnam has become the latest country to join ENOC Lubricants' expanding international distributor network. Ho Chi Min-headquartered Thien An Lubricants, which boasts a nationwide dealership, will now market ENOC Lubricants' range of products throughout Vietnam.
"Vietnam's lubricants market is currently at approximately 150 million liters a year and we anticipate that will expand at around 6.5 percent annually. It's a growing market and one in which we are determined to build a market share," explained Group Chief Executive and Board Member of ENOC, Hussain M. Sultan.
In Vietnam, ENOC Lubricants will focus on its core products, PROTEC Super and PROTEC Max 20W50 for the gasoline range, and Vulcan 660X and Vulcan 550X for the diesel range.
Established in 1998, ENOC Lubricants has developed its own range of branded automotive, industrial and marine lubricants which are produced at a blending plant in the United Arab Emirates (UAE), of which Dubai is the commercial hub. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
