Facebook is partnering with MTV Studios to re-launch The Real World on its Watch tab. The news was announced at the trade show MIPCOM in Cannes. The show will span continents, with three location-specific seasons centered on casts in the US, Mexico, and Thailand. It’s set to be co-produced by by MTV Studios and Bunim/Murray Productions and will premiere in mid 2019.
Facebook Watch’s programming has been focused on news or sports and has involved partnering with existing brands such as CNN, Fox News, and the MLB. Media reports state that the company has planned to spend as much as $1bn on content in the following 12 months.
Commenting on the new show, Matthew Henick, Facebook’s head of content planning and strategy, said in a statement: “The Real World made history as the world’s first original reality show and trailblazing social experiment — and we’re thrilled to reboot the show for today’s audiences — representing and amplifying the real life, real people, real places and real social tensions of each country.”
In addition to The Real World, Facebook will be expanding its interactive game show Confetti to markets in Europe, the Middle East, Asia, and Latin America. It’s also launching a new show called The World’s Most Amazing Dog, which is described as “a global interactive competition series that celebrates amazing dogs and their owners from around the globe”.
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