First Abu Dhabi Bank, the entity resulting from the merger of National Bank of Abu Dhabi (NBAD) and First Gulf Bank, launched on Monday its new brand identity including a new logo and slogan.
The new logo features FGB’s Awwal (First) brand mark, with the slogan Grow Stronger. The new bank adopted the acronym FAB.
The new bank is still, however, listed on the Abu Dhabi bourse under the ticker symbol NBAD. The merger was effective as of the beginning of April 2017.
Abdulhamid Saeed, group chief executive officer of FAB, said the new brand represents the bank’s aims to help stakeholders to grow and to deliver shareholder value.
“It will also serve as a strong platform for FAB to support the prosperity of the UAE and its global network, as well as our strategic aims to grow locally and internationally, and build on our position as a financial services leader,” he said in a statement.
The statement added that the bank will launch a dedicated website “in the near future” providing customers with customized expertise, tools, and tips.
By Sarah Diaa
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