The first English language Islamic Satellite television channel, Al-Majd 2, will begin transmissions this Ramadan from studios in Dubai Media City (DMC), Riyadh and Cairo, stated a press release.
Al-Majd 2 will be launched on the very first day of Ramadan, in order to coincide with the beginning of the most important Islamic month.
The channel will implement a fully integrated marketing communications plan and has conducted a comprehensive study on the Islamic and social condition of the English speaking Muslims in Europe, the Middle East and Indian sub-continent and Far East to determine the best way of addressing them.
Test transmissions will be implemented in November on NileSat covering the entire Middle East and Africa. This test transmission will include an initial eight-hour broadcast of programs from midday to midnight Makkah Local Time. Later, more satellites coverage will be added as the airtime grows.
“We are interested to use this period to talk to media partners and advertisers interested in talking to us on how we can help them address this international niche market via Al-Majd 2. In addition, we are talking to international production companies in order to benefit from their experiences, and discuss means of co-operation with them,” said CEO of Al-Majd 2, Wajdi Al-Ghazzawi. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
