Flip Media, the region’s leading, interactive marketing agency, announced today that they have been awarded an unprecedented total of four awards for various online creative campaigns, on behalf of their client Mercedes-Benz Middle East.
The Mercedes-Benz CLS - Class ‘Reveal’ campaign took first place in the ‘Outstanding Microsite / Landing Page’ category of the Web Marketing Association’s 2005 Internet Advertising Competition (IAC) Awards, an annual competition designed to judge corporate websites against Internet standards and peer sites. In its seventh year, the competition has become the premier event for web developers and marketers each year. The microsite for the Mercedes-Benz CLS - Class also scooped a Gold award for the “Best Consumer Website (Service)’ at the Summit Creative Awards 2005, one of the advertising industry’s premier arbiters of creative excellence, judged by a global panel of senior advertising professionals. The 2004 International Automotive Advertising Awards (IAAA) awarded Flip Media a Bronze trophy for the Mercedes CLS - Class launch in the ‘Interactive Media / Simple Banners’ category. Based in Michigan, USA, the IAAA holds the cream of the automotive industry’s key decision makers and marketing professionals on its executive judging committee.
Additionally, Mercedes-Benz Worldwide awarded Flip Media with their prestigious ‘Internal Online Bronze Star Award’ for the Mercedes-Benz Middle East Formula 1 microsite: http://www.mb-me.com/f1/. The pioneering dual language site was developed for the inaugural 2004 Bahrain Formula 1 Grand Prix and features information about the drivers and teams, a gallery and race results.
Dinesh Lalvani, Creative Director, Flip Media, said “The fact that Flip Media has been awarded no less than four separate awards for our work with Mercedes-Benz is testimony to the high quality of creative work produced and also of our excellent relationship with the client. To be informed of winning so many awards on the same day was simply incredible. Every member of the Flip team has contributed to this outstanding achievement.”
For further information about Flip Media, please visit www.flipcorp.com
For further information about the various awards, please visit the following sites:
Web Marketing Association 2005 IAC Awards: www.advertisingcompetition.org
Summit Creative Awards 2005: http://www.summitawards.com/2005gold.html
International Automotive Advertising Awards: www.iaaawards.com
Flip Media is the largest, independent, interactive media consultancy in the Middle East, representing regional and international accounts. Flip Media provides unique interactive media products and technologies such as streaming broadband services, 3rd party verified, online media tracking services and award winning creative work to advertising and media agencies, technology partners and affiliates. Flip Media has offices in Dubai, Bombay, Germany and the USA.
