Forbes Arabia compiles list of Top 40 Arab Brands

Published October 19th, 2006 - 12:36 GMT

Forbes Arabia, the Dubai-based Arabic edition of the world-renowned business magazine Forbes, will unveil its first-ever listing of the Top 40 Arab Brands in its forthcoming November issue scheduled to hit the newsstands the second week of October.

 

Arab companies that cater to markets throughout 19 Arab countries were eligible for the list. To identify the Top 40 Arab Brands, Forbes Arabia factored in customer perception, and how well companies adapt their brand to a changing market environment. 

 

“With competition heating up in Arab countries, brands have become an effective way for a company to distinguish itself from competitors in terms of image and product offerings,” said Sulaiman al-Hattlan, Editor-in-Chief of Forbes Arabia. “The key question for those building Arab brands is how to think globally and act locally.”

 

“The first of its kind, the Forbes Arabia Top 40 Arab Brands list looks at companies that have created strong brands not only in Arab countries, but that are also gaining recognition worldwide,” explains Al- Hattlan.

 

An exclusive online survey was conducted for Forbes Arabia by U.K. market research firm YouGov that drew on consumers from Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Oman, the Palestinian Territories, Qatar, Saudi Arabia, Sudan, Syria, Tunisia, the United Arab Emirates, and Yemen.

 

The Forbes Arabia research team ranked each brand by giving points to how well customers recognized, and trusted each Arab brand, and how well companies adapted their brand to a changing market environment to service their customers.

 

Al Jazeera ranks number one in Forbes Arabia’s Top 40 Arab Brands list, followed by Emirates and Almarai. Overall, companies from eight countries made the final cut. Represented industries include media, airline, retailing, real estate development, leisure, food and beverages, and cosmetics.

 

Forbes Arabia Top 40 Arab Brands

 

RANK

BRAND

SECTOR

COUNTRY

1

Al Jazeera

Media

Qatar

2

Emirates  

Airline & Hotels

UAE

3

Almarai   

Dairy Products

KSA

4

Al Arabiya

Media

UAE

5

Afia

Food

KSA

6

Americana

Food

Kuwait

7

Burj Al Arab

Hospitality

UAE

8

Fine

Paper Products

Jordon

9

Jarir Bookstore  

Retailing

KSA

10

Emaar

Real estate

UAE

11

Qatar Airways

Airline

Qatar

12

Gulf Air

Airline

Bahrain

13

Aramex

Express delivery

UAE

14

LBC  

Media

Lebanon

15

Patchi

Food

Lebanon

16

Rotana 

Media

KSA

17

Future Television

 

Media

Lebanon

18

Etihad Airways  

 

Airline

UAE

19

Kudu

Restaurants

KSA

20

Rotana Hotels

Hospitality

UAE

21

Gandour

Food

Lebanon

22

Thuraya

Telecommunication

UAE

23

Ajmal

Perfumes

UAE

24

Al-Islami

Food

UAE

25

Kassatly Chtaura

Food and Beverages

Lebanon

26

Gulfa

Bottled Water

UAE

27

Air Arabia

 

Airline

UAE

28

Wataniya Telecom

Telecommunication

Kuwait

29

Mikyajy

 

Cosmetics

UAE

30

Nakheel

Real estate

UAE

31

Mecca Cola

Beverages

UAE

32

Milco

 

Food and Beverages

UAE

33

Melody

 

Media

Egypt

34

Al-Tazaj 

Food and Beverages Restaurants

KSA

35

Fayrouz

Beverages

Egypt

36

Splash

Retailing

UAE

37

Jashanmal  

 

Retailing

Bahrain

38

Two Apples

Tobacco

Egypt

39

Al Rawabi

 

Food and Beverages

UAE

40

Orascom Construction Industries

Construction

Egypt

 


© 2000 - 2021 Al Bawaba (www.albawaba.com)

You may also like