Fujitsu Siemens Computers (FSC) recently announced that it has set up a Dubai-based regional office to deal with the sales and marketing operations of its products in the Arabian Gulf. FSC will be targeting entry-level consumers and professional users in the Small and Medium sized Businesses (SMBs), the Small Office Home Office (SOHO) segments, large enterprises and government departments in the first phase of its marketing strategy, confirmed a press release.
Since its entry into the Gulf market, FSC has initiated an aggressive marketing campaign concentrating on the three target groups - consumers, SME-SOHO and large enterprises and government departments - by means of a system of channel partners like Qualified Partners, Distributors and Retailers. As part of this structured marketing phase, FSC has recently signed on two major retailers in the UAE to deal with the vast consumer market.
FSC offers product and solution portfolios including notebooks, PC workstations, Intel and Unix-based servers, mainframes, enterprise storage solutions, broadband solutions, peripherals and components. It will primarily be targeting the mobility and business critical computing aspects of the regional IT market.
Fujitsu Siemens Computers was founded in 1999 as a joint venture of Fujitsu Ltd and Siemens AG and operates in all markets across Europe, the Middle East and Africa. The company reported total annual revenues of six billion euros ($5.4 billion) in 2001, recording a tremendous growth of 135 percent in comparison to the last quarter of year 2000. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
