GITEX Cairo conference on the challenges of e-volution

Published March 21st, 2001 - 02:00 GMT

The challenges of “e-volutionizing” businesses will be a key feature of the Gitex Cairo 2001 Conferences program. E-government case studies, success stories around the globe and tips on how to effectively use the Internet to market businesses and services, will form part of the daylong agenda.  


In addition, discussions highlighting the benefits of WAP technologies and other new technologies will be included at the conference sessions to be held at the Cairo International Conference Center from 9:00 – 5:30 on April 5, 2001.  


“The input of key decision-makers and professionals representing a variety of international organizations will provide a unique forum for the exchange of ideas and information sharing which will help participants devise effective strategies to meet the challenges of the e-era,” said Ali Kamali, managing director of Datamatix, the conference co-organizers that are working with the AberdeenGroup, USA. 


Two morning sessions will focus on security challenges for net-based operations and a session on e-Government will figure prominently at 12 noon. Afternoon sessions will cover a range of issues including a Middle East perspective of Internet marketing, customer relationship management case studies and business re-engineering through the use of Internet technology. 


A session on Internet security and legal issues related to Internet trade practices will also be held and the day will close with a session focusing on e-Business Return On Investment (ROI) issues, including ROI on banner advertising, e-Marketing promotions and tips on how to conduct a cost-benefit analysis on these types of opportunities. — (Albawaba-MEBG)

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